lynsey.design – the portfolio of lynsey gwin
I’m an interactive designer that executes creative problem-solving with empathy and efficiency. I turn products into engaging brand experiences with meaningful interactions and visual brilliance. The key to creating a successful interface is understanding the user and approaching the design with their goals and challenges in mind. I work as a consultant to the client and advocate for the user to create digital experiences that are clear, accessible, and attractive.
Web & Software Design
Building functional designs that can sustain engagement requires comprehensive planning, research, and problem diagnosis. Understanding and anticipating user needs is critical for efficient interfaces that are both smooth and stunning.
Mobile Design
Mobile experiences have their own set of challenges and opportunities. When we start with understanding the goals, a well-designed interface can turn new actions into a daily routine.
Brand Building
When an identity is crafted and communicated successfully, it becomes the face and voice of your business. Your messaging and visuals become a journey you share with your customers (or employees).
Front End Development
There is often a gap between the intention of a design and its execution in development. Follow-through and communication can be critical. With experience on both sides, I can assist and support development efforts.
Scalable Design Systems
Creating a scalable design system is a crucial process for efficiency and consistency. I help to ensure a consistent experience by building cohesive design patterns and color systems that save time and effort.
Collaborate
Collaboration is often the key to a successful project. Structure and well-defined roles lead to more productive experiences for everyone involved. Whether I am leading or helping, I focus on finding a communication design that works for everyone and adapting my process to support the needs of the team.
Research
Information is the foundation of smart decisions. A team armed with knowledge has the tools to help fill in the gray areas and do less guesswork. I focus on research, understanding, and feedback early on to ensure better decision making throughout the process.
Plan
Thorough planning is paramount to successful project execution. Careful forethought builds confidence. When everyone is prepared for the process, time and resources are used more efficiently. I prioritize careful planning to ensure the entire team stays in lockstep with a cohesive strategy.
Design
The best interfaces are created entirely and intentionally for your users. When the design is wholly tailored to fit your application, it becomes an extension of your brand rather than an addition. It’s not just about making something look nice, I craft custom aesthetics suited to your brand’s style, story, and ethos.
Develop
With years of practice in software projects, I am experienced in communicating design intentions clearly and assisting developers with execution. It’s important to not simply “hand-off” a design. I support development after design, often building clean front-end code that can be easily scaled and customized.
MasteryPrep
Helping students dream bigger
Pennington Research Center
A helpful app for a healthier state
Turner Industries
Modern & Mobile Solutions
Corebridge
Evolving for Expansion
Let's Work Together
If you have a project in mind or would like more information, reach out to me.
letsdothis@lynsey.design