Moving beyond the screen
Good relationships with clients are paramount, but how can we go the extra step and show our clients that we truly care?
I wanted to create a way to personally thank clients for their business, celebrate their accomplishments, or show appreciation for no reason at all. In this project, I wanted to do a play on modern forms of communication where we combined various emoji with an analog, handwritten touch in the form of printed cards. The goal was to give clients a fun, energetic surprise in the mail (yes, mail!), that would bring humor to their day.
Hard work pays off in more ways than one
The cards were printed on a thick, textured paper stock with a single color ink to mimic traditional screenprinting. We paired the cards with brightly colored envelopes in complementary colors for an extra pop. The cards went on to win a Gold Addy Award in 2016 for the Self Promotion/Branded Elements category. Most importantly, though, our clients loved them! #winwin