Nelda's Place

A Ladies’ Unique Boutique Since 1999

Project Type Brand, Print
Period 2015-Present
Role Brand Designer, Graphic Designer

An adaptable brand for a unique boutique

Nelda’s Place is a one-of-a-kind boutique for unique women's apparel, jewelry, and gift items—but you wouldn’t have known it from its previous branding. Not only did the store have a non-distinctive logo, but there was no consistent look and feel extending through all touchpoints of the business. The store needed a brand as eclectic as their boutique, one could evolve with the business and extend to new brand applications as needed.

I created a distinct mark for Nelda’s Place that would be consistent no matter the application, and paired it with a variety of vintage patterns that perfectly blended traditional Southern style with unique, funky flair that is distinctly Nelda’s. It can extend to multiple applications, including apparel tags, packaging, event signage, business cards, and gift bags, as well as fun, seasonal events like their annual Fall Fashion Show.

Nelda's Place Brand & Colors

It was important to create a diverse set of logo variations that could be adaptable based on the application.

Nelda's Place Business Cards

Several vintage illustrations were introduced to compliment the brand with a traditional feel.

Nelda's Place Shop Bags
Nelda's Place Tags
Nelda's Place Thank You Card
Nelda's Place Fashion Show

The new brand system enables design exploration for different purposes like their yearly fashion show.