An adaptable brand for a unique boutique
Nelda’s Place is a one-of-a-kind boutique for unique women's apparel, jewelry, and gift items—but you wouldn’t have known it from its previous branding. Not only did the store have a non-distinctive logo, but there was no consistent look and feel extending through all touchpoints of the business. The store needed a brand as eclectic as their boutique, one could evolve with the business and extend to new brand applications as needed.
I created a distinct mark for Nelda’s Place that would be consistent no matter the application, and paired it with a variety of vintage patterns that perfectly blended traditional Southern style with unique, funky flair that is distinctly Nelda’s. It can extend to multiple applications, including apparel tags, packaging, event signage, business cards, and gift bags, as well as fun, seasonal events like their annual Fall Fashion Show.